What Is the History of American Eagle Outfitters?

American Eagle Outfitters is a popular clothing brand that has been around for over three decades. The company was founded in 1977 by brothers Jerry and Mark Silverman, who were already experienced in the retail industry. They named their new venture American Eagle Outfitters, with the intention of creating a brand that would embody the spirit of freedom and individuality that is so closely associated with the United States.

The Early Years

During its early years, American Eagle Outfitters focused on selling outdoor clothing and accessories. The company’s first store was located in Twelve Oaks Mall in Michigan, and it quickly became popular with young people who were looking for comfortable, stylish clothing that was perfect for outdoor activities.

In 1989, American Eagle Outfitters underwent a major transformation when it was acquired by The Limited. Under this new ownership, the company shifted its focus to selling casual clothing and began to expand rapidly across the United States.

The 2000s

The early 2000s saw American Eagle Outfitters become one of the most popular brands among teenagers and young adults. The company continued to expand its product range, offering everything from jeans and t-shirts to shoes and accessories.

One of American Eagle Outfitters’ most successful marketing campaigns during this time was its “Real Beauty” campaign. This campaign featured models of different sizes and shapes, demonstrating the brand’s commitment to inclusivity and body positivity.

The Aerie Brand

In 2006, American Eagle Outfitters launched Aerie, a sub-brand focused on selling lingerie and loungewear. Aerie quickly became popular with young women who were looking for comfortable yet stylish undergarments that didn’t conform to traditional beauty standards.

Aerie also became known for its commitment to body positivity, featuring models of all shapes and sizes in their campaigns.

Recent Years

In recent years, American Eagle Outfitters has continued to expand its product range and has embraced technology in order to stay relevant in an ever-changing retail landscape. The company has launched a mobile app, which allows customers to shop on the go and earn rewards for their purchases.

American Eagle Outfitters has also continued to focus on sustainability, using eco-friendly materials and implementing sustainable practices in its stores and offices.

Conclusion

American Eagle Outfitters has come a long way since its early days as a small outdoor clothing store. Today, it is a popular clothing brand that is known for its commitment to inclusivity, body positivity, and sustainability. With its focus on technology and innovation, it is sure to remain a key player in the retail industry for years to come.