If you’ve ever visited the Natural History Museum in London, you’ve likely seen their iconic logo – a Silhouette of a diplodocus dinosaur skeleton. But have you ever wondered who was responsible for designing this instantly recognizable symbol?
The answer is a talented graphic designer named Michael Craig-Martin. Craig-Martin was born in Dublin in 1941 and went on to study fine art at Yale University before moving to London in the 1960s. He became associated with the conceptual art movement and gained recognition for his minimalist, brightly-colored artwork.
In 1979, Craig-Martin was approached by the Natural History Museum to create a new logo for them. The museum had recently undergone renovations and rebranding efforts, and they wanted a new logo that would reflect their commitment to science education and exploration.
Craig-Martin’s design features a black-and-white Silhouette of a diplodocus dinosaur skeleton against a bright blue background. The simplicity of the design allows for easy recognition and makes it ideal for branding purposes.
But why choose a dinosaur skeleton as the centerpiece of the logo? According to Craig-Martin, he wanted to create an image that would be instantly recognizable as representing natural history. “I tried different things,” he said in an interview with The Guardian, “but I always kept coming back to dinosaurs.”
Since its introduction, the Natural History Museum’s logo has become one of the most recognizable in the world. It has been featured on everything from museum merchandise to TV shows and films.
In addition to his work on the museum’s logo, Craig-Martin has had a successful career as an artist and teacher. He has exhibited his work internationally and taught at prestigious institutions such as Goldsmiths College and the Royal College of Art.
In conclusion, Michael Craig-Martin is responsible for designing one of the most iconic logos in modern history – that of London’s Natural History Museum. His minimalist approach combined with his understanding of the museum’s mission to educate the public about science made for a perfect combination. The logo has become a symbol of not only the museum but also of natural history itself.